Most content management systems and all SaaS systems provide beautiful templates to start your first project.
While you always have to adopt them, you have an instant feeling of progress. For companies without well-defined and complex corporate identifies often nice theme and some adoptions do the trick. But then we all know each website grows and changes - this is where tools like Wordpress suck and Neos works beautifully.
I know from many people who gave Neos a try, but then it was so complicated to get something working that they used a different system - good developers which might otherwise have worked with Neos, were hooked and forced to get some “smaller” issues fixed while learning the system and became fans…
From a business perspective, developing Neos templates makes no sense. Even if you charge €500, without the ecosystem and without a marketplace it just doesn’t make sense.
I would like to develop some high-quality themes. The way I envision it is that the template comes with many NodeTypes, CSS and JS styling with a proper workflow. Users of the theme can do minor changes in the backend, and for bigger changes the theme is always at hand. The theme should be the main site package, so developers have a proper setup and can always change everything they want.