I briefly talked with @daniel about it yesterday. As I see it, the identity process is necessary, and it doesn’t have to be a year-long archetype journey. But I think creating a – rather random – logo won’t help us in the long term; then it’s still better to not use a logo at all.
Rasmus said that he doesn’t really have time and then is on vacation, but I don’t know if / how available he will be even after his holidays. I think we need to push things now already and need someone who knows enough about branding processes to guide us and keep things rolling. Daniel for example?
In my opinion we should strive for having a basic visual design ready in 2-3 months from now.